Our integrated market development model dismisses the classic division between sales, marketing and service. The connective goal is to achieve efficient market success. Together with you we develop teamwork models to ensure connectivities, responsibilities and information flows, and intelligently link up the mechanisms. Sustainable market communication is achieved through homogenous information platforms.
International market development not only depends on market potential and country branding, but also on how the headquarters and the regional organizations collaborate. Take brand management for example, if you are pushing for a homogenous global approach, you still need to integrate local and regional market phenomena. Using company-specific tools we can help you to find the right balance between central and de-central responsibility.
What does sales have to do so that the goals of the company strategy are achieved? Together with you we develop the right sales concept, support you with your customer and key account management, optimize sales management, apply systems to measure what is necessary and not what is possible, and we coordinate processes with the marketing and service departments. However, success factor number one in most industries is still the people themselves. They need professional skills, methodological competence and the right sales personality.
Even though service concepts essentially secure markets, they are more than mere customer retention strategies. Service offerings are your way to gaining the competitive edge. In combination with products, or as a stand-alone offering, services can be your key to the market. Our recipe for success is called ServicePlus: You can only exceed customer expectations when the service performance of your employees is right. We advise you on the right concept, how to implement it and the appropriate employee development programmes.